About
Grapeword is marketing automation for local merchants. As soon as they plug into our platform, merchants are treated to a boost in customer acquisition and retention along with unprecedented insight into consumer behavior. At the top of the funnel, consumers are enticed to try a new local spot through a merchant-controlled, one-time experiential offering, discount, or freebie. After initial engagement, consumers are presented with the opportunity to take advantage of exclusive insider promotions which drive repeat business and provide a boost during off-peak times and special events. Grapeword AMP (Automated Marketing Platform) tailors the experience based on past behavior to ensure a delighted customer and maximum engagement for the merchant. Ultimately, consumers actually enjoy supporting local business, and our platform gives them a frictionless, spam-free way of doing just that.