Pavo

There are a variety of different types of styles including specific niche groups such as vintage lovers, college students, men's workwear, and androgynous women. The fashion industry is a fragmented market and through Pavo we provide these niche consumer groups a better home through personalized stylish communities. On the Pavo mobile application, consumers can join a style crew, save items to their closet, and share looks directly to their community of new fashion friends. These niche communities open up a many opportunities to uniquely target users based on their style preferences.