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Techturized

Beauty tech startup creating a mobile application for hair care

About

Techturized, Inc. is a beauty technology startup creating innovative solutions to solve the hair needs of women of color. Our first product is Myavana, a mobile app where consumers share hairstyle tips and techniques through photo sharing. We connect the consumer to local stylists through location-based listings and provide a niche advertising opportunity for hair care brands and salons. We're strategically targeting African-American women, who drive 1/3 of sales in the U.S. hair care retail market. The utility of this mobile based solution is well positioned to disrupt the $10 billion hair care retail industry. Our mobile app will revolutionize current consumer behavior through personalization and establishing a go-to resource for black hair care.