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YellowBird

Gamifying stock market education.

About

YellowBird is a mobile-first platform. Our solution is to target our market while they are on the go. No longer will users be chained to a desktop or a seminar in order to learn about investing. YellowBird is built around merging fantasy sports with a stock simulator. An engaging user experience makes for an even better learning experience. The simulator’s features include user/league challenges, badges and rewards, customized play, and sponsored competitions. YellowBird however offers more than just the duel simulator. To ensure that the users are actually learning, we have created a unique curriculum format. The curriculum will be built around course offerings that contain 8–10 fifteen-minute lessons. The structure of our content is so that it can be learned in small bite sized pieces. Performing well in the lessons unlock features in the simulator that can lead to a higher success/win rate.